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Showing posts from November, 2012

Internet Marketing Tips for Non-Profits

A non-profit organization can implement internet marketing to great benefit at a nominal cost. This includes an optimized website, social media marketing on Facebook,  Google+ and YouTube, PPC ads and email marketing. Ananya SEO Company offers a integrated SEO/SMM (Social Media Marketing) package for non-profits at 50% discount. For smaller non-profits – NGOs, charities, orphanages, old age homes, campaigning organization – running operations, getting committed volunteers and raising funds is an ongoing challenge. Surveys have revealed that in developing countries like India, adoption of online marketing is poor in the non-profits sector. Many organizations do not even have a website. They rely on word-of-mouth and print media to disseminate information and get donations. Some use email marketing and telemarketing to get donations; the success rate of both this tactics is poor since the message is unsolicited and target audience resents spam. A non-profit  can implement i...