What is pay-per-click (PPC) advertising? It is advertising on search engines in which the advertiser pays only when a user clicks on an ad. The three listings pack at the top of a Search Engine Results Page with a yellow ad icon marking them, with organic search listings below them, are PPC ads. Since these sponsored listings appear at the top of a SERP, the advertisers enjoy higher click through rates (CTR) by paying extra. Google Adwords is the largest search advertising network. Benefits of PPC advertising (Search Engine Marketing) Relevance : It allows you to reach the right people (those who are interested), find search queries related to our businesses, and look for ways to solve customer Timing . Paid search lets us reach users at exactly the right time, Qualified Leads . : With PPC, however, users can be brought directly to your site. When a user enters search queries that ask questions and your brand can answer those queries, ...