Ananya SEO Company Bangalore

The consumer of today is highly sophisticated. She takes several steps, across multiple channels and devices, to convert from search to buy decision. The period can last from days to even months. As per Google, 65% of sales results from more than one step in the journey, and 47% of sales takes more than a day. The buyer’s conversion path could include different touch points of a product through several channels, search and social comprise the most critical in researching and making purchase decisions. To win against competition, digital marketers have to integrate their search and social strategies across the consumer purchase journey. The channel is only the medium, instead they have to concentrate on the customer. Why Integrating Search and Social Marketing Campaigns gives better ROI Users who clicked on both your search and social ads have greater chances of buying. They yield around two times greater conversion rate than users who clicked a search ad only. Users who ...

What is pay-per-click (PPC) advertising?   It is advertising on search engines  in which the advertiser pays only when a user clicks on an ad.  The three listings pack at the top of a Search Engine Results Page with a yellow ad icon marking them, with  organic search listings below them, are PPC ads. Since these sponsored listings appear at the top of a SERP, the advertisers enjoy higher click through rates (CTR) by paying extra. Google Adwords is the largest search advertising network. Benefits of PPC advertising (Search Engine Marketing) Relevance : It allows you  to reach the right people (those who are interested), find search queries related to our businesses, and look for ways to solve customer Timing . Paid search lets us reach users at exactly the right time, Qualified Leads . : With PPC, however, users can be brought directly to your site. When a user enters search queries that ask questions and your brand can answer those queries, ...