Ways to Grow Your Nonprofit Social Network Followers

 Ways to Grow Your Nonprofit Social Network Followers

 

Nonprofits utilize social media platforms each and every single day to connect with constituents, raise awareness for causes, and gather contributions.

With engaged followers on one or more of the significant social networks, companies can efficiently get the word out about fundraising campaigns, new efforts, and advocacy work. However, simply having 1,000 Facebook fans or 5,000 Twitter followers is not the very best indicator of social networks success. It's possible to have countless followers who never read your posts or click on your links. The key is to build a growing online neighborhood of your nonprofit's perfect fans-- the ones who will actively engage with your material, share it with their networks, and respond to your calls to action.

Here are 11 simple methods you can grow your nonprofit social media fans, beginning today.

Eleven Ways to Grow Your Nonprofit Social Media Followers

1. Hold Creative Contests
2. Include a Visual With Every Post
3. Share More Videos
4. Be Responsive to Your Fans
5. Change and Rotate Your Profile Photos and Banners
6. Provide Fans a Reason to Follow You
7. Encourage Tagging
8. Use Hashtags to Get Found
9. Be Entertaining and Use Humor
10. Explore Paid Social
11. Never Purchase Followers
1. Hold Creative Contests

Contests are a terrific method to get new individuals to begin liking you and keep your existing fans engaged. Experiment with contests on every social media network on which you are active.

On Facebook, you can now hold contests right on your Page. Some examples include:

Like to win
Comment to win-- individuals leave a comment or respond to a question
Caption contest-- either the very best caption (you pick) or the one with the most likes wins
Fill-in-the-blank contest-- ask participants to address a trivia concern
Photo contest-- either the finest photo (you pick) or the one with the most like wins
Multiple choice contest

Tips for a successful social networks contest:

Promote it everywhere. Use your site, e-mail list, and other socials media to attract involvement.
Do not provide away prizes unrelated to your nonprofit. If you give away a new iPad, you might drive a lot of engagement and involvement, however not always from individuals who will ultimately end up being donors, volunteers, or long-lasting fans. Some concepts for contest prizes include tickets to your big charity drive, lunch with the board chair, or an annual subscription.
Follow up with entrants who do not win. Send them a thank you for participating, along with a great story about your organization's work.

2. Add a Visual With Every Post

Visuals are high-performers on social networks, so make sure to include an eye-catching, vibrant image or graphic with each post. Consider these visual marketing data, compiled by HubSpot:

Material with appropriate images rack up 94 percent more views than content without images.
Compared to other types of material, visual material is more than 40 times more most likely to get shared on social networks.
Instagram photos revealing faces get 38 percent more likes than pictures without faces.

Utilize complimentary graphic design tools like Canva to include graphics to your blog site entries and social media posts The Ultimate Guide to Shareable Nonprofit Social Media Graphics.
3. Share More Videos

Video is among the most appealing content types that you can publish on social media. Facebook reported that 50 percent of Americans who use the platform daily watch a minimum of one video every day.

Make certain to upload your video natively into the platform of your option. This method, it will instantly play as people arrive at it while scrolling through their feeds, grabbing their attention. Great deals of views can cause increased reach, engagement, and exposure for your nonprofit.

4. Be Responsive to Your Fans

Did you understand that 83 percent of your Facebook fans and 71 percent of your Twitter followers expect a response from you the exact same day they ask a concern? In reality, 32 percent of Twitter users expect you to react within just 30 minutes.

Provide your fans a great user experience on social by being incredibly responsive.

Use Companies on Messenger for to engage straight with your Facebook Page fans. Page admins are now able to reply to public comments with a private message. Everybody can evaluate your level of responsiveness by a badge on your Page.

Openly recognize individuals who retweet, favorite, and mention your company on Twitter. Thank users who comment on Instagram and YouTube. They are more likely to end up being raving fans and your most faithful social media ambassadors when you make your online community feel heard and acknowledged.
 

5. Change and Turn Your Profile Photos and Banners

Your profile images and banners are some of your best and most-viewed social realty. Use these visual mediums to showcase the effect of your work and the stories of those who take advantage of your services.

On Facebook, alter your cover image a minimum of once per month, and remember to write an excellent caption. On Twitter, utilize your profile picture and banner image to highlight your fantastic work. Don't simply stretch out and pixelate a horizontal variation of your logo design-- nobody wants to get in touch with simply a logo design on social networks. Personalize, humanize, and customize every channel you can with a visual image that speaks volumes. Make sure you use the right social media image sizes for each platform.
 

6. Offer Fans a Factor to Follow You

Offer potential (and current) fans a reason to follow you on multiple platforms. Do not simply "set it and forget it" with generic, automated links blasted across all of your social media channels. Tailor your content for each channel's users.

Use Twitter to share news and advocacy signals. Usage Facebook to tell engaging stories about individuals who gain from your work. Usage Snapchat and Instagram to paint a visual picture and share behind-the-scenes info and bits.

Tactically use each social media channel based on its strengths and demographics. Offer your stakeholders a good reason to get in touch with you on that particular network. What worth are you supplying? What are you offering that will entice them to stay tuned in? Consider the factors individuals use each network to create a plan to consistently publish and share material that resonates with your specific audience, any place they congregate online.
7. Encourage Tagging

If you share a video about Mother's Day, motivate your online community to tag a friend or buddies who mean a lot to them and with whom they would like to share your message. Hopefully these new people will be drawn into the fold and join your online social media fans.

8. Usage Hashtags to Get Found

There are 2 great ways to utilize hashtags to increase your social media followers:

a) Usage popular hashtags tactically. I recommend utilizing one per tweet, such as #OOTD (clothing of the day), #TBT (throw-back Thursday), #fail (obvious), #FOMO (worry of missing out), etc. There are countless hashtags out there-- inspect out Hashtags.org and Hashtagify.me to find ones that are pertinent to your audience and your content.

b) Take part in trending subjects and present events.

I examine my Twitter feed regularly to see what is trending for the day. I share a tweet with that hashtag if it is something that I believe would be of interest to my followers. On Monday you could use the trending hashtag #MondayMotivation to share a quote or a motivating story with your followers. People browsing that particular hashtag might stumble upon your post will hopefully check you out and even follow you.

9. Be Entertaining and Utilize Humor

Take a note from the Frederiction SPCA, an animal adoption and security company that frequently shares amusing memes and photos on their page.

Nonprofits that reveal a little humanity and humor succeed on social media. Make certain that any content you share makes sense for your specific audience and your brand voice. Do not share feline memes for the large sake of sharing cat memes-- your audience will get puzzled and may even unfollow you.
 

10. Check Out Paid Social

Great social media success typically includes a spending plan for numerous companies, however small. One of the finest ways to grow your audience and get more direct exposure is to invest a modest quantity into paid social advertisements.

When done well, paid social advertisements can promote your content, increase conversions, and assist you reach new people. Filters permit you to target your ideal fans on each social media by group, interest, behaviors, and more.
 

11. Never Purchase Followers

Lots of people assume that purchasing followers and fans is a faster way to constructing a big online neighborhood, but this is general bad practice. Never ever purchase fans or fans for your nonprofit, or you will be throwing your cash away. Why would you spend cash to promote your message to a group of individuals that either does not exist (phony accounts), or could care less about your organization?

When used strategically and thoughtfully, social media platforms are an excellent method for nonprofits to link with stakeholders, cultivate devoted donors, and expand their reach and audience. Try some of these strategies to begin engaging fans today.

Contact Social Media Marketing company for growing your Nonprofit Social Network Followers