Ananya SEO Company Bangalore

The consumer of today is highly sophisticated. She takes several steps, across multiple channels and devices, to convert from search to buy decision. The period can last from days to even months. As per Google, 65% of sales results from more than one step in the journey, and 47% of sales takes more than a day. The buyer’s conversion path could include different touch points of a product through several channels, search and social comprise the most critical in researching and making purchase decisions. To win against competition, digital marketers have to integrate their search and social strategies across the consumer purchase journey. The channel is only the medium, instead they have to concentrate on the customer. Why Integrating Search and Social Marketing Campaigns gives better ROI Users who clicked on both your search and social ads have greater chances of buying. They yield around two times greater conversion rate than users who clicked a search ad only. Users who ...

What is pay-per-click (PPC) advertising?   It is advertising on search engines  in which the advertiser pays only when a user clicks on an ad.  The three listings pack at the top of a Search Engine Results Page with a yellow ad icon marking them, with  organic search listings below them, are PPC ads. Since these sponsored listings appear at the top of a SERP, the advertisers enjoy higher click through rates (CTR) by paying extra. Google Adwords is the largest search advertising network. Benefits of PPC advertising (Search Engine Marketing) Relevance : It allows you  to reach the right people (those who are interested), find search queries related to our businesses, and look for ways to solve customer Timing . Paid search lets us reach users at exactly the right time, Qualified Leads . : With PPC, however, users can be brought directly to your site. When a user enters search queries that ask questions and your brand can answer those queries, ...

Twitter has more than 140 million active users who post 340 million Tweets a day. It had 517 million accounts as of July 2012 worldwide, positioning it as the second-biggest social networking site. Here is another statistic to prove the influence of Twitter on business : about 82 percent of Fortune Global 100 companies have a Twitter account, more than any other  social network, and each company was mentioned an average of 55,970 times on Twitter. YouTube  is the second most popular platform among these companies  (79% in 2012), followed by Facebook (74%). If your brand can benefit from networking events (typically B2C businesses certainly can), then you should seriously consider investing resources on Twitter. Twitter is a barrage of conversations. It is a herculean task to manage.  You need tools to segment your Twitter followers into lists, and to monitor conversations on about you and your services. Customers are more likely to complain than praise a brand...

A non-profit organization can implement internet marketing to great benefit at a nominal cost. This includes an optimized website, social media marketing on Facebook,  Google+ and YouTube, PPC ads and email marketing. Ananya SEO Company offers a integrated SEO/SMM (Social Media Marketing) package for non-profits at 50% discount. For smaller non-profits – NGOs, charities, orphanages, old age homes, campaigning organization – running operations, getting committed volunteers and raising funds is an ongoing challenge. Surveys have revealed that in developing countries like India, adoption of online marketing is poor in the non-profits sector. Many organizations do not even have a website. They rely on word-of-mouth and print media to disseminate information and get donations. Some use email marketing and telemarketing to get donations; the success rate of both this tactics is poor since the message is unsolicited and target audience resents spam. A non-profit  can implement i...