Twitter has more than 140 million active users who post 340 million Tweets a day. It had 517 million accounts as of July 2012 worldwide, positioning it as the second-biggest social networking site. Here is another statistic to prove the influence of Twitter on business : about 82 percent of Fortune Global 100 companies have a Twitter account, more than any other social network, and each company was mentioned an average of 55,970 times on Twitter. YouTube is the second most popular platform among these companies (79% in 2012), followed by Facebook (74%).
If your brand can benefit from networking events (typically B2C businesses certainly can), then you should seriously consider investing resources on Twitter.
Twitter is a barrage of conversations. It is a herculean task to manage. You need tools to segment your Twitter followers into lists, and to monitor conversations on about you and your services. Customers are more likely to complain than praise a brand/service on social media. A recent research conducted by BazaarVoice analyzed 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, 18 months of Google queries, and 270,000 user generated reviews for 13 brands. A very surprising conclusion was that Twitter volume for brand mentions is highly correlated with stock price. The correlation is high only with respect to positive mentions, there is little correlation between negative brand mentions and falling stock prices. This proves that businesses need to understand that Twitter influences public sentiment. A single post can have huge impact for the company concerned; many of the most retweeted messages about brands were negative comments, and involved scandals, lawsuits, and negative press coverage.
The study data revealed that Twitter is becoming a destination : people are spending more time on twitter. This shows that news is traveling faster than it ever has ever before, and businesses should adopt smarter social media strategy. They need to be actively cultivating a positive relationship with their customers and creating a positive first impression on potential customers.
Tips for engaging on Twitter
Customize your Twitter profile page for business / brand :
Feature memorable images and your most important content prominently on your Twitter profile page. Showcase your brand with a customized header image. It should be of size 252px X 626px for optimal viewing across all devices. Set up a an evocative background image that communicates your brand message. Select your most important Tweet to pin to the top of your profile timeline.
Have an Objective
Do not tweet just to be entertaining. Have a genuine purpose behind your posts. You can engage with your audience with for example, a humorous spin on an important message about your product, such as its benefits or a new version. You could attach a video with a hilarious story involving your brand.
Be Alert and Act Fast
You need to be able to respond to negative comments or complaints almost on 24x7 basis, before the post goes viral.
Take Feedback Diplomatically
Do not react rudely or dismissively to negative feedback or brand mention. Even if the customers is not right in your opinion, acknowledge feedback graciously.
One new Twitter marketing concept is to create engaging or even funny personas to represent your business on Twitter. The most interesting example is that of Coca-Cola, which has created a Twitter account for their founder, Doc Pemberton. He makes fun of himself in his posts. Even though people know it is a fake, since he passed away a long time ago, they enjoy reading his Tweets.
There are many ways of finding relevant people to follow on Twitter. Tools like SocialBro help you find your target audience. You can filter your search based on time zone, language, influencer score, followers, number of followers, following, lists they are in, followers/friends ratio, etc. You can start following some of the more influential people. They may not follow you back, but it helps in building an audience. Retweeting has many benefits. When you retweet someone else’s content, it implies that you appreciate it and thing that it is worth re-sharing. Once you do that regularly, you start getting noticed by them.
Conclusion
Leverage all of the real time benefits afforded by Twitter for your brand to engage your consumers. Always follow the golden rule : tweet others the way you want to be tweeted.
You can use Ananya SEO Services' social media marketing to attract followers to your Twitter account and build links to your website for SEO.
If your brand can benefit from networking events (typically B2C businesses certainly can), then you should seriously consider investing resources on Twitter.
Twitter is a barrage of conversations. It is a herculean task to manage. You need tools to segment your Twitter followers into lists, and to monitor conversations on about you and your services. Customers are more likely to complain than praise a brand/service on social media. A recent research conducted by BazaarVoice analyzed 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, 18 months of Google queries, and 270,000 user generated reviews for 13 brands. A very surprising conclusion was that Twitter volume for brand mentions is highly correlated with stock price. The correlation is high only with respect to positive mentions, there is little correlation between negative brand mentions and falling stock prices. This proves that businesses need to understand that Twitter influences public sentiment. A single post can have huge impact for the company concerned; many of the most retweeted messages about brands were negative comments, and involved scandals, lawsuits, and negative press coverage.
The study data revealed that Twitter is becoming a destination : people are spending more time on twitter. This shows that news is traveling faster than it ever has ever before, and businesses should adopt smarter social media strategy. They need to be actively cultivating a positive relationship with their customers and creating a positive first impression on potential customers.
Tips for engaging on Twitter
Customize your Twitter profile page for business / brand :
Feature memorable images and your most important content prominently on your Twitter profile page. Showcase your brand with a customized header image. It should be of size 252px X 626px for optimal viewing across all devices. Set up a an evocative background image that communicates your brand message. Select your most important Tweet to pin to the top of your profile timeline.
Have an Objective
Do not tweet just to be entertaining. Have a genuine purpose behind your posts. You can engage with your audience with for example, a humorous spin on an important message about your product, such as its benefits or a new version. You could attach a video with a hilarious story involving your brand.
Be Alert and Act Fast
You need to be able to respond to negative comments or complaints almost on 24x7 basis, before the post goes viral.
Take Feedback Diplomatically
Do not react rudely or dismissively to negative feedback or brand mention. Even if the customers is not right in your opinion, acknowledge feedback graciously.
One new Twitter marketing concept is to create engaging or even funny personas to represent your business on Twitter. The most interesting example is that of Coca-Cola, which has created a Twitter account for their founder, Doc Pemberton. He makes fun of himself in his posts. Even though people know it is a fake, since he passed away a long time ago, they enjoy reading his Tweets.
There are many ways of finding relevant people to follow on Twitter. Tools like SocialBro help you find your target audience. You can filter your search based on time zone, language, influencer score, followers, number of followers, following, lists they are in, followers/friends ratio, etc. You can start following some of the more influential people. They may not follow you back, but it helps in building an audience. Retweeting has many benefits. When you retweet someone else’s content, it implies that you appreciate it and thing that it is worth re-sharing. Once you do that regularly, you start getting noticed by them.
Conclusion
Leverage all of the real time benefits afforded by Twitter for your brand to engage your consumers. Always follow the golden rule : tweet others the way you want to be tweeted.
You can use Ananya SEO Services' social media marketing to attract followers to your Twitter account and build links to your website for SEO.
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