Ananya SEO Services was set up in November 2009 by a small group of IT industry senior executives to provide professional internet marketing services. Within three years it has acquired and successfully delivered results for clients from India, USA and UK. Staring with just SEO services, Ananya’s product offerings rapidly expanded to include Pay-Per-Click advertising management, Social Media Marketing and Web development services. Ananya was founded by Anand Rao, an alumnus of Indian Institute of management, Ahmedabad. With more than two decades of experience in leading IT services companies in India, he realized there was a substantial under-served market in the small businesses and non-profits sector for affordable search engine optimization services by a company which is transparent and professional. Small organizations, such as NGOs and serviced apartments operators, do not have any experience in SEO or PPC ads. They are often unable to articulate their goals and expectations fr
Finding the Right Impact Investment: Key Considerations for Investors (with deeper dive into impact metrics) The exciting world of impact investing offers the potential to generate financial returns while driving positive social and environmental change. But with a plethora of options, choosing the right investment requires careful consideration. In this blog post, we'll explore some key considerations for investors looking to make impactful investments, including a deeper dive into specific impact metrics: Defining Your Impact Goals: Before diving into impact investing, it's essential to clarify your objectives. What social or environmental issues are you passionate about? Are you focused on climate change, poverty alleviation, gender equality, or education? Defining your impact goals will help narrow down investment opportunities that align with your values. Understanding the Risk-Return Profile: Remember, impact often involves trade-offs. While aiming for positive societal