There are over 2 billion users of social media today. Recognizing its potential, over 66% of businesses are using Social Media Marketing. Social media is a powerful tool for attracting traffic, building your brand and reputation, two-way communication with your prospects, promote events and more.
Despite investing resources to Social Media Marketing, most small businesses are unable to realize the benefits or unable to invest resources and abandon it. Ananya SEO Services provides customized strategic Social Media Marketing to bridge this gap.
Despite investing resources to Social Media Marketing, most small businesses are unable to realize the benefits or unable to invest resources and abandon it. Ananya SEO Services provides customized strategic Social Media Marketing to bridge this gap.
- Ananya will create a Social Media Marketing plan to create engaging content as per planned frequency, post it on platforms that your customers spend time on, engage with influencers in your industry and convert them to advocates, respond to customer feedback.
As part of the strategy, we will research and develop buyer personas to target the right people, identify their pains and challenges, suggest solutions, use their buzzwords. Identifying personas and what stage of buyer journey they are in will guide our content development. Information from buyer
personas will be used to decide which social platform works for you.
Content will be tailored to suit the Social Media platform with useful message, links to landing pages and attractive images. Monitoring of campaigns is required to measure results. Campaigns will be analyzed to track website visits, bounces, page times and conversions.
Ananya will execute a social influence campaign to promote your brand, product and events. This amplifies the reach of your content when a influencer ‘like’ your content and shares it on Facebook, Twitter. Influencers can persuade their followers since they are deemed to be trustworthy and authentic. Depending on the scale, we can use influencer marketing software or manually find influencers who are talking about your brand or have impact in your industry.
- Success of the marketing will be measured in terms of website visits, conversions (downloading e-book, watching video, sign up for newsletter, etc.), likes / follower growth, engagements (shares, re-tweets), Mentions of your brand, posts reach / tweet impressions, comments & click rates on links.
It is not enough to simply post – you will be reaching only to part of your direct audience, since Facebook and other platforms will show your post on feeds only to a fraction of your audience. You will need to promote your posts using advertizing. Ananya will run run ad campaign and measure ROI.
Contact :
Website : http://www.ananyaseo.com/social-media-marketing/
Email : sales@ananya-seo-services.com
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